×

Branding

The seventh art is an agency that taps into varied backgrounds across all art forms to create brand campaigns that intimately merge strategy with design.

We craft every aspect of a campaign in-house, from brand books to brochures, sales offices to web sites, always instilling our unique perspective into each project.

We are a digital communications agency, specializing in the branding of upscale lifestyle offerings, including real estate, hospitality, design, culture, travel and bespoke products. We combine all six of the creative disciplines – music, literature, architecture, theater, painting and film – to arrive at a seventh art of branding.

3D RENDERING & VR

Working closely with the project architect and interior designers, The Seventh Art creates renderings that not only express the design intent accurately, but also evoke a branded sense of beauty and lifestyle.

Scope of work includes:

  • Overseeing the collection, management, and coordination of CAD files and material specifications from the architect and interior designer

  • Turning materials into unforgettable renderings and VR films

  • Overall cost estimate


FILM AND VR

Branded videos are the perfect vehicle for conveying the vision of a project. We have produced over 30 real estate videos, from documentary style films to highly produced scripted narratives.

Scope of work includes:

  • Film storyboard with overview of all needed shots

  • Creative direction of film

  • Pre-production of the shoot, choice of cinematographer, crew, possible drone video team

  • Overall cost estimate

  • Overseeing talent casting

  • Location scouting

  • Directing helicopter shoot

  • Directing of lifestyle footage

  • All digital back up, conversions and download to secure server

  • Post production treatment of images and film for use on website


Web & Interactive Design

Responsive Website for mobile and desktop
Nothing brings a brand to life as much as an interactive website. The design and programming of your site will be developed in-house by the same creative team that developed your brand itself.

Scope of work includes:

  • Design of responsive website for mobile and desktop

  • Content creation for site that is in-line with other branding

  • All programming

  • Social networking capabilities

  • Search Engine Optimization (SEO)

  • A custom content management system (CMS) that allows your team to change text and images throughout the site



App Sales Tool
The Seventh Art will design and develop the interface, look and feel, features and navigation for a proprietary app for your brand that is in keeping with all other branding.

Scope of work includes:

  • Interactive app that provides potential buyer access to current unit availability and pricing

  • A 3d interactive model of the building to give access to a database with floor plans, renderings of amenity spaces, views, as well as details of specific unit finishes (app allows to see 3D rendering scenes in a full 360 interactive manner)

  • Two separate versions of the app -- one for inside sales, the other for outside brokers


Sales Environment

In keeping with established branding, The Seventh Art concepts and designs all deliverables seen in the final sales office environment, whether printed or digital. For this phase, we consult with the Architect, Marketing Sales Force, Audio Visual company and sales team. The result is a stunning experiential space that is a perfect extension of your brand.

Scope of work includes:

  • Sales gallery customer journey

  • Residences test-fit

  • Preliminary interior design of all rooms

  • Creative for all displays

  • Audio visual design in conjunction with third party

  • (Art) Direct the audio visual interface and programming options

  • Coordination with model builders*

  • Coordination with printers for all exhibits