The branding for this much-anticipated, prestigious and very important debut of the branded residence concept within The Red Sea destination’s ultra luxury portfolio, positions the development as the essence of The Red Sea and of Fairmont. The brand deliverables mirror the organic design of the beach villas – perfectly fused with nature, graciously immersed into the landscape, and thoroughly imbued with the Fairmont’s ‘Grandest of Feelings’.

The Seventh Art created a range of innovative and elevated brand collateral, from photoshoot and immersive film to beautiful coffee-table brand book and website. Each collateral embodies the poetic and imaginative essence of the project, the Fairmont brand, and the visionary brand DNA of The Red Sea Destination. The exclusive brand book includes a bespoke dedicated poem, and is designed as a luxury fashion magazine. The brand film carries forward the ethereal feel through beautiful images superimposed over elegant CGIs. All brand collateral was crafted to exude a refined yet organic, natural feel.