Fairmont Residences The Red Sea

Fairmont Residences The Red Sea is one of the first branded residential projects to be launched within the world’s most ambitious and exclusive regenerative tourism development – The Red Sea, the destination of the future. Spearheading a new model of development, Red Sea Global, a PIF company, leverages the most innovative concepts and technologies to actively enhance the well-being of customers, communities and environments. Fairmont Residences is an ultra-exclusive private sanctuary, with only 31 exquisite residential beach villas on a pristine Red Sea archipelago, designed by the world-renowned Foster + Partners architects, with interiors by Goddard Littlefair.
Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy
Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design

The branding for this much-anticipated, prestigious and very important debut of the branded residence concept within The Red Sea destination’s ultra luxury portfolio, positions the development as the essence of The Red Sea and of Fairmont. The brand deliverables mirror the organic design of the beach villas – perfectly fused with nature, graciously immersed into the landscape, and thoroughly imbued with the Fairmont’s ‘Grandest of Feelings’.

The Seventh Art created a range of innovative and elevated brand collateral, from photoshoot and immersive film to beautiful coffee-table brand book and website. Each collateral embodies the poetic and imaginative essence of the project, the Fairmont brand, and the visionary brand DNA of The Red Sea Destination. The exclusive brand book includes a bespoke dedicated poem, and is designed as a luxury fashion magazine. The brand film carries forward the ethereal feel through beautiful images superimposed over elegant CGIs. All brand collateral was crafted to exude a refined yet organic, natural feel.