The Parker is an agenda-setting 22-storey luxury residential tower located in Boston’s theater district, overlooking Boston Common. Designed by renowned architectural firm Stantec, The Parker’s bold architecture and lush interiors, created by Zarifi Design, are inspired by the area’s rich history of personal and theatrical expression. The building was named in honor of Sarah Parker Remond, whose activism led to the integration of the Old Howard Theater.
The Seventh Art’s approach developed a brand narrative that leveraged on the distinct essence of the building, and its theatrical inspiration. The color palette builds on the rich tones of the 1930’s and 1940’s burlesque era, and is harmoniously balanced by neutral tones to create glamorous elegance. The logotype draws from the personification of the stage life, accompanied by a contemporary mark that works as a super graphic.