Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design
The Seventh Art’s approach developed a brand narrative that leveraged on the distinct essence of the building, and its theatrical inspiration. The color palette builds on the rich tones of the 1930’s and 1940’s burlesque era, and is harmoniously balanced by neutral tones to create glamorous elegance. The logotype draws from the personification of the stage life, accompanied by a contemporary mark that works as a super graphic.