The Brooklyn Grove is a vibrant ground-up residential property, in the heart of downtown Brooklyn, on bustling Nevins Street. With exteriors and interiors designed by ODA, mid-century beauty mingles with Scandinavian simplicity to create a strong statement, and a feeling of connection and vibrancy.
The Seventh Art created a comprehensive brand strategy and identity, including naming for this iconic Brooklyn beacon. The brand collateral, including branded brochure, brand bag and other print and digital deliverables, reflects the environment, the materiality and the energy of the project, and the neighborhood. There is a subtle balance between organic materials and lush textures, which mirrors the building’s sense of character.