The Urban Atelier Group (UAG) unifies construction management and design excellence, helping realize the visions of some of the world’s most dynamic creatives. Their New York based portfolio is purpose driven, as they have become the construction management company of choice for New York’s most dynamic developers and architects. Their mission is to reinterpret, redefine and evolve the impact of construction management through activating local communities and strengthening the city.
The Seventh Art was tasked with rebranding and evolving UAG’s identity, to reflect the company’s values and culture, key differentiators and to tell the story of UAG through imagery, messaging and graphics. We created branding that evokes accountability and transparency, strength and integrity, representing UAG as a creative atelier where craftsmanship is held in the utmost regard.