Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Print and digital collateral
Photography and film
Digital design and development
The Seventh Art was tasked with rebranding and evolving UAG’s identity, to reflect the company’s values and culture, key differentiators and to tell the story of UAG through imagery, messaging and graphics. We created branding that evokes accountability and transparency, strength and integrity, representing UAG as a creative atelier where craftsmanship is held in the utmost regard.