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  • The Huron is a striking tribute to Greenpoint’s heritage, interweaving past and present through stunning design by acclaimed architect Morris Adjmi. Ideated as two distinguished towers on Brooklyn’s iconic waterfront, and enduring views of the New York City skyline, The Huron reflects Adjmi’s thoughtful engagement with history, distinct interpretation of industrial forms, and creative expression of materials.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

The Seventh Art created branding that positions The Huron as a graceful masterpiece and a brilliant new lifestyle experience, a true embodiment of the incredible spirit of Brooklyn’s Greenpoint – a historically rich and culturally dynamic neighborhood. The branding is centered around The Huron’s strategic waterfront location and the mesmerizing iconic views.

The brand collateral creates a seamless fusion between the vibrant energy of the neighborhood, The Huron’s refined residences, its incredible range of amenities, and the inspiring views that are the centerpiece of each and every part of this landmark building. Through a dedicated photoshoot The Seventh Art captured the beat of Greenpoint, the flow of the river, and the rhythm of life at The Huron.