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  • It takes two hands to clap: Applause-Worthy insights on the fusion of architecture and branding

    In this conversation Adrian Zecha reflects on the key philosophies and inspirations that inform his approach to award-winning hospitality and spells out his industry-leading perspective on design, details, and counter-industry concepts.

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  • A starchitect writing the history of yesterday and tomorrow, an interview with Robert A.M. Stern

    We had the privilege of talking with New York’s most iconic award-winning starchitect Robert A.M. Stern about his unique perspective of branding for architecture, what it means to build a personal brand that outlives the person, and his thoughts on being a starchitect.

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  • Going [back to] Dutch: Architecture branded by culture, an interview with Piet Boon

    In this interview we discuss with iconic designer Piet Boon what it means to be one of Holland’s most famous designers working to bring Dutch culture back to New York, through brands marked by timeless design.

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  • Constructing history in New York City, an interview with William L. Zeckendorf

    New York City’s most famous developer, William L. Zeckendorf, explains how he articulates his New York values through architecture, how to build respect into a brand, and what he wants the developers of tomorrow to know about constructing personal brands.

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  • Crisis, Scarcity, and What’s in a Name

    We ask Louise Sunshine – an “institution” within the real estate industry – about the intersection of branding and real estate marketing, the evolution of the real estate industry over several decades, and the story behind the success of her many projects.

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  • The influence of branded buildings on dollar signs and demographics, an interview with Stephen G. Kliegerman

    President of Brown Harris Stevens Development Marketing and winner of the 2012 Henry Forster Award for lifetime achievement, Stephen G. Kliegerman deconstructs the financial consequences of branding, and how the intersection of branding and architecture is changing the genetic makeup of certain neighborhoods surrounding Manhattan.

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