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Sound On Sound Off

Innovative brand architects, at the forefront of visionary real estate and hospitality branding for more than 20 years.

We are passionate about uncovering and bringing to life the unique essence of a brand – whether it’s a high-end residence, an iconic hotel, a vibrant masterplan, a curated lifestyle experience or a new, ultra exclusive destination.

Our name reflects both our origins and our approach – as experiential storytellers we interpret your vision and your goals through a powerful brand narrative and comprehensive brand development. We ideate brands that inspire and fascinate. Are consistent and resilient, able to evolve and increase in value.

Guided by an entrepreneurial mindset and driven by innovation we use cutting edge smart technology to design and produce immersive, multi-sensory brand journeys that resonate with the most sophisticated, discerning audiences, creating desire and connecting directly to elevated and illustrious lifestyles.

Find out more about The Seventh Art touch

  • High-end branded residences

  • Iconic Hotels

  • Destination Development

  • Corporate Brands

  • AI Architecture

  • Sound On Sound Off

    Expert branding for prestigious residential projects, limited edition residences and villas, as well as helping renowned hotel brands transition to exclusive branded residences, with long-term consistency and strong impact in new markets.

  • Sound On Sound Off

    From naming and ideating to launching ultra-luxury hospitality brands, introducing renowned brands into new regions and markets, as well as rebranding iconic hotels.

  • Sound On Sound Off

    Luxury resort lifestyle and travel branding, placemaking and destination creation for mixed-use real-estate and masterplans.

  • Sound On Sound Off

    Creative luxury lifestyle branding and corporate marketing, for brands that are bespoke and unique, that inspire and amaze.

  • Sound On Sound Off

    Seminal AI Architecture explorations.

  • Monogram New York

    New York City

  •

    The Apsley

    New York City

  •

    Four Seasons Private Residences

    Bahrain Bay

  •

    The Parker

    Boston

For more than two decades we have been accumulating a wealth of experience, successfully branding exceptional and distinctive properties, projects and destinations all around the globe. The Seventh Art is recognized as one of the leading international boutique branding agencies, with a world-class reputation for originality, innovation and expertise.

Explore More Work

  • We have a wide range of services that ensure brands stand out as distinctive and unforgettable, and help clients generate sales. From development consultation, research and brand strategy, to immersive brand journeys and customer experiences, we cover a full project cycle, and work closely with our clients to meet their needs and goals.

    Find out more

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Brand hierarchy
    Art direction
    Print and digital collateral

  • Social media campaigns
    Photography and film
    Immersive reality [VR, AR], CGIs and animation
    Digital design and development
    Immersive brand journey
    Development consultation

It takes two hands to clap: Applause-Worthy insights on the fusion of architecture and branding

In this conversation Adrian Zecha reflects on the key philosophies and inspirations that inform his approach to award-winning hospitality and spells out his industry-leading perspective on design, details, and counter-industry concepts.

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A starchitect writing the history of yesterday and tomorrow, an interview with Robert A.M. Stern

We had the privilege of talking with New York’s most iconic award-winning starchitect Robert A.M. Stern about his unique perspective of branding for architecture, what it means to build a personal brand that outlives the person, and his thoughts on being a starchitect.

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Going [back to] Dutch: Architecture branded by culture, an interview with Piet Boon

In this interview we discuss with iconic designer Piet Boon what it means to be one of Holland’s most famous designers working to bring Dutch culture back to New York, through brands marked by timeless design.

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Constructing history in New York City, an interview with William L. Zeckendorf

New York City’s most famous developer, William L. Zeckendorf, explains how he articulates his New York values through architecture, how to build respect into a brand, and what he wants the developers of tomorrow to know about constructing personal brands.

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Crisis, Scarcity, and What’s in a Name

We ask Louise Sunshine – an “institution” within the real estate industry – about the intersection of branding and real estate marketing, the evolution of the real estate industry over several decades, and the story behind the success of her many projects.

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The influence of branded buildings on dollar signs and demographics, an interview with Stephen G. Kliegerman

President of Brown Harris Stevens Development Marketing and winner of the 2012 Henry Forster Award for lifetime achievement, Stephen G. Kliegerman deconstructs the financial consequences of branding, and how the intersection of branding and architecture is changing the genetic makeup of certain neighborhoods surrounding Manhattan.

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