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NUJUMA, a Ritz-Carlton Reserve Residence

Nujuma

On a string of archipelagos in the Red Sea, an extraordinary story is unfolding. A narrative for our time, reflecting a dynamic vision for the future. One where we walk lightly on the earth and hold what’s most precious in our hands. Where we add value to an untouched, remote setting. Where things slow down, and we listen more. Where care and attention are at the core. This is the story of the Ritz-Carlton Reserve. This exquisite destination presents the rare opportunity to preserve the diverse and fragile wonders that need our care, and to leave your unique imprint on the world, all while receiving the utmost level of attention.

The reef below and the stars above frame and define our destination. Between heaven and earth you will find Nujuma.

Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction Print and digital collateral
Photography and film
CGIs and animation

The wordmark for Nujuma, a Ritz-Carlton Reserve, draws inspiration from the elegant yet traditional Arabic letteforms, and makes connections to the organic shapes present within the property’s architecture and topography. The brand identity combines a contemporary take on Arabic typography with contemporary elements and ligatures, that speaks to the elevated offering and rich cultural offering.