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  • Gansevoort Row is an award winning mixed-use project located in the heart of the Meatpacking District. Upon full completion, the adaptive reuse project will bring 110,000 square of new and renovated commercial and retail space. The old meatpacking buildings have been beautifully preserved and extended by BKSK Architects, as a fusion of historic pre-war structures with new construction and a luxurious modern twist.

  • Brand Strategy
    Market Research
    Art Direction

  • Brand Identity
    Brand Collateral

Inspired by the architectural style, the environmental context and the spirit of preservation, The Seventh Art created a vibrant yet elegant brand identity that conveys the unique feeling of this historic neighborhood, with a distinct touch of luxury.

Reflecting the transformation of the Meatpacking District from an industrial district into a vibrant, popular pedestrian and tourist-friendly destination, a nucleus of Manhattan nightlife, high-end dining, shopping and hospitality, The Seventh Art created brand collateral that does not lose sight of the district’s heritage and draws on its history as a founding element.

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