The Seventh Art created a luxurious and meticulously designed brand collateral package that embodies the Mandarin Oriental fusion of contemporary luxury with signature oriental charm, and reflects the brand promise of legendary service and 21st century luxury, steeped in the values of the Orient. We developed brand collateral for multiple prestigious destinations based on the brand’s exigency of staying “consistently different” across properties, with no detail overlooked – a core value of Mandarin Oriental brand oversight.

The brand collateral translates vividly the Mandarin Oriental brand’s DNA and brand promise, articulating clearly the lifestyle experience in a way that resonates with the target audience. The design is distinctive and refined, providing a sense of delight – intrinsic to the brand’s mission statement, and reflecting a sense of place and peace of mind for sophisticated world travelers.