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  • Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group operates 36 hotels and nine residences in 24 countries and territories, with each property reflecting the Group’s oriental heritage, local culture and unique design.

  • Brand Strategy
    Brand Naming
    Art Direction

  • Brand Identity
    Social Media Strategy
    Style Guide

The Seventh Art created a luxurious and meticulously designed brand collateral package that embodies the Mandarin Oriental fusion of contemporary luxury with signature oriental charm, and reflects the brand promise of legendary service and 21st century luxury, steeped in the values of the Orient. We developed brand collateral for multiple prestigious destinations based on the brand’s exigency of staying “consistently different” across properties, with no detail overlooked – a core value of Mandarin Oriental brand oversight.

The brand collateral translates vividly the Mandarin Oriental brand’s DNA and brand promise, articulating clearly the lifestyle experience in a way that resonates with the target audience. The design is distinctive and refined, providing a sense of delight – intrinsic to the brand’s mission statement, and reflecting a sense of place and peace of mind for sophisticated world travelers.