Landscape mobile

Landscape view not supported, please use portrait view!

  • Waterline is Downtown Austin’s record-breaking supertall mixed-use tower, set to become the tallest in Texas, with 74 stories. With 352 exquisite residences, 700,000 sq. ft of amenity-rich office space, 24,000 sq.ft. of ground-level retail space, and a 251 key luxury hotel, Waterline offers a dynamic lifestyle at the confluence of Waller Creek with Lady Bird Lake.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction

  • Signage
    Digital brochure

The Seventh Art’s branding is based on a full immersion in nature, as the project embraces its natural surroundings and provides a “green way” to enjoy life in the heart of Austin’s business district. The branding celebrates organic forms and natural colors, bringing to life elements of the waterfront environment through creative design.

The Waterline is positioned as a prominent gateway and a stunning new waterfront landmark, seemingly rising from the water. Our brand positioning – always growing, always evolving – pays tribute not only to the dynamic essence of nature, but also to the modulated architectural movement of the tower, expressed through its stacked and striated design.

Sound On Sound Off