The Seventh Art’s branding is based on a full immersion in nature, as the project embraces its natural surroundings and provides a “green way” to enjoy life in the heart of Austin’s business district. The branding celebrates organic forms and natural colors, bringing to life elements of the waterfront environment through creative design.

The Waterline is positioned as a prominent gateway and a stunning new waterfront landmark, seemingly rising from the water. Our brand positioning – always growing, always evolving – pays tribute not only to the dynamic essence of nature, but also to the modulated architectural movement of the tower, expressed through its stacked and striated design.