The brand positioning and brand identity are strongly rooted in the arts – utilizing illustration, music, and film to express the humanity of the brand and bring the architecture vividly to life.

Working in collaboration with power broker Brown Harris Stevens, The Seventh Art developed a brand that communicates the cultural cornerstones of the quintessential New Yorker. Partnering with renowned fashion illustrator Richard Haines, The Seventh Art developed a brand that takes on even more cultural significance.

“I worked with TSA to develop the branding for 200 Amsterdam, a highly contested project on Manhattan’s UWS. They created a brand for 200 Amsterdam that reflected the central proximity to Lincoln Center, Central Park, and Riverside Park that tied in with the fabric of the neighborhood. The brand is understated and elegant which resonates with the buyers and has helped us achieve record breaking prices in the neighborhood and helped enable us to market and sell 50% of the units in 12 months. The team could not have created a better brand to attract buyers in a highly sophisticated market.”