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  • 200 Amsterdam is an exclusive residential condominium building, at the nexus of Lincoln Center and Central Park, designed by Eklus Manfredi. The residences are reimagined with timeless elements for a modern lifestyle, with Central Park views and amenities envisioned for cultivated New Yorkers of every age.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

Sound On Sound Off

The brand positioning and brand identity are strongly rooted in the arts – utilizing illustration, music, and film to express the humanity of the brand and bring the architecture vividly to life.

Sound On Sound Off
Sound On Sound Off

Working in collaboration with power broker Brown Harris Stevens, The Seventh Art developed a brand that communicates the cultural cornerstones of the quintessential New Yorker. Partnering with renowned fashion illustrator Richard Haines, The Seventh Art developed a brand that takes on even more cultural significance.

“I worked with TSA to develop the branding for 200 Amsterdam, a highly contested project on Manhattan’s UWS. They created a brand for 200 Amsterdam that reflected the central proximity to Lincoln Center, Central Park, and Riverside Park that tied in with the fabric of the neighborhood. The brand is understated and elegant which resonates with the buyers and has helped us achieve record breaking prices in the neighborhood and helped enable us to market and sell 50% of the units in 12 months. The team could not have created a better brand to attract buyers in a highly sophisticated market.”