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  • Building on the legacy of Frank Lloyd Wright’s architectural style, the Arizona Biltmore has been transformed into a resort of innovative delight. Located in the heart of Phoenix, this Waldorf Astoria resort is a legendary desert gem, with the best of the city nearby, and a range of delights found “only at the Biltmore”.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

The Seventh Art developed a rebranding strategy for this historic Waldorf Astoria resort, opened as a hotel in grand fashion 1929 and designed by Frank LLoyd Wright. Over almost a century the Biltmore has been a private retreat for some of the most influential powerhouses and is an iconic property with a legendary storied past.

The agency engaged the resort’s illustrious past, combining the patina of the resort’s glamor with the cool and fresh vibe of its restoration. Using custom-made illustrations with black and white photography and innovative graphics we achieved a look that is glamorous with a chic edge.

“The Seventh Art created the current branding/or the Arizona Biltmore. The new branding is upscale, luxurious, and has enabled the Arizona Biltmore to be reimagined from historic to iconic with a new elevated position in the market. In addition to the beautiful creative work, TSA provided the Arizona Biltmore with an extremely detailed and thorough branding playbook. It included logos, wordmarks, monograms, samples of usage in all formats of ads, copy, tag lines, slogans, etc. All of these materials provided a spring board for the Arizona Biltmore to launch its programming and marketing.”