Landscape mobile

Landscape view not supported, please use portrait view!

  • Building on the legacy of Frank Lloyd Wright’s architectural style, the Arizona Biltmore has been transformed into a resort of innovative delight. Located in the heart of Phoenix, this Waldorf Astoria resort is a legendary desert gem, with the best of the city nearby, and a range of delights found “only at the Biltmore”.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

The Seventh Art developed a rebranding strategy for this historic Waldorf Astoria resort, opened as a hotel in grand fashion 1929 and designed by Frank LLoyd Wright. Over almost a century the Biltmore has been a private retreat for some of the most influential powerhouses and is an iconic property with a legendary storied past.

The agency engaged the resort’s illustrious past, combining the patina of the resort’s glamor with the cool and fresh vibe of its restoration. Using custom-made illustrations with black and white photography and innovative graphics we achieved a look that is glamorous with a chic edge.