Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design
Since Spire is situated at the nexus of local culture, world-class architecture, greenspaces, and the waterfront, the brand identity draws on references from the building’s curvilinear architecture, nearby landmarks and natural elements.