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  • Framed by endless views of the waterfront and immersed in a vibrant cultural community, Spire celebrates the spirit of Downtown Seattle. Designed to embrace the juxtaposition of natural beauty and technology, it is a collection of 343 condominiums, characterized by intelligent design, connectivity, convenience and a meaningful life.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

Since Spire is situated at the nexus of local culture, world-class architecture, greenspaces, and the waterfront, the brand identity draws on references from the building’s curvilinear architecture, nearby landmarks and natural elements.

Sound On Sound Off

The logo created for Spire is simple, strong, and straightforward, with type that plays with different angles and reinforces the cutting-edge aspect of the building. A rectangular framing device is used throughout the collateral to reflect the rectangular façade.