Carolina Yards, in Cary N.C., is a new home for meaningful connections and memories. A town within a town, the project reframes the future of mixed use, while reflecting the history and generations of its area. Imbued with warm Southern intimacy, Carolina Yards has public spaces, offices, retail, F&B, culture and recreation rooted in the Triangle’s history of sport, craftsmanship and community. Carolina Yards imagines an innovative kind of interconnectivity, informed by technology and sustainability
The Seventh Art created a comprehensive brand identity for Carolina Yards, which embodies authenticity, warmth, texture and connection. From positioning that emphasizes emotional connection to the brandmark, inspired by the project’s architecture and color palette that is both vibrant and warm, influenced by lifestyle and environment.