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  • Carolina Yards, in Cary N.C., is a new home for meaningful connections and memories. A town within a town, the project reframes the future of mixed use, while reflecting the history and generations of its area. Imbued with warm Southern intimacy, Carolina Yards has public spaces, offices, retail, F&B, culture and recreation rooted in the Triangle’s history of sport, craftsmanship and community. Carolina Yards imagines an innovative kind of interconnectivity, informed by technology and sustainability

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

The Seventh Art created a comprehensive brand identity for Carolina Yards, which embodies authenticity, warmth, texture and connection. From positioning that emphasizes emotional connection to the brandmark, inspired by the project’s architecture and color palette that is both vibrant and warm, influenced by lifestyle and environment.

As the project is mixed-use, with various residential, commercial, retail, hospitality and market components, the brand identity developed by The Seventh Art’s comprises a comprehensive brand hierarchy, which allows all sub-brands to be recognizable as unique, yet coherent and consistent with the main brand. The brand hierarchy also ensures that sub-brands can evolve and be flexible, while maintaining the original spirited look and feel of the main brand.

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