The Seventh Art created a comprehensive brand identity for Carolina Yards, which embodies authenticity, warmth, texture and connection. From positioning that emphasizes emotional connection to the brandmark, inspired by the project’s architecture and color palette that is both vibrant and warm, influenced by lifestyle and environment.

As the project is mixed-use, with various residential, commercial, retail, hospitality and market components, the brand identity developed by The Seventh Art’s comprises a comprehensive brand hierarchy, which allows all sub-brands to be recognizable as unique, yet coherent and consistent with the main brand. The brand hierarchy also ensures that sub-brands can evolve and be flexible, while maintaining the original spirited look and feel of the main brand.