Brand Strategy
Market Research
Art Direction
Brand Identity Website
Brand Collateral
Brand Guidelines
As HWE prides itself on continually evolving their business in order to help clients evolve theirs, The Seventh Art was tasked with creating a brand strategy and identity that would embody the forward-looking spirit of the company. To express this future-oriented attitude, The Seventh Art simplified the company name to the acronym “HWE” and created a positioning that is based on the company’s inclusive and innovative nature.