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  • Vandewater is a stunning residential project located in New York City’s classic neighborhood, Morningside Heights. A modern homage to old world elegance, with breathtaking views of the Hudson River, Columbia University and Riverside Church.

    Vandewater was created by INC Architecture and Design. Architecturally, the building was developed as a hybrid of neo-gothic and neo-classical styles, merging grandeur and grace. Its thoughtful design redefines contemporary boundaries of luxury.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction

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This project was led by the inspired brand vision that The Seventh Art created, as well as the agency’s astute advice on the architectural style, which ensured consistency and synergy with the brand identity, and its graphic design elements and details.

The brand conveys the cultural richness associated with Columbia University and other prestigious institutions in the neighborhood, communicating a sense of curated history and luxurious academia. The branding was carried across various touch points, including a campaign telling the story of the architecture in relation to the energy of the neighborhood.