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  • Market Research
    Destination Branding
    Brand Strategy
    Brand Naming
    Identity Design
    Photography
    Direction Brochure
    Website
    3D Visiualization
    Print Advertising
    Copwriting

This resulted in materials that featured elements of the Setai brand system, but which felt Caribbean in feel and reflected the neutral Piet Boon palette, including a 4-part book series (housed together), a web site with clear hierarchy and all related collateral.