The Seventh Art was asked to help merge the aesthetic of a well-known hospitality brand, The Setai, which has a quintessentially Asian feel, with the look of the Caribbean and the aesthetic of a Dutch architect, Piet Boon, who designed the residences. During the brand architecture phase, we facilitated a compromise between the project participants and arrived at a design approach that aligned all the assets into one striking offering.
This resulted in materials that featured elements of the Setai brand system, but which felt Caribbean in feel and reflected the neutral Piet Boon palette, including a 4-part book series (housed together), a web site with clear hierarchy and all related collateral.
This resulted in materials that featured elements of the Setai brand system, but which felt Caribbean in feel and reflected the neutral Piet Boon palette, including a 4-part book series (housed together), a web site with clear hierarchy and all related collateral.
