Market Research
Destination Branding
Brand Strategy
Brand Naming
Identity Design
Photography
Direction Brochure
Website
3D Visiualization
Print Advertising
Copwriting
This resulted in materials that featured elements of the Setai brand system, but which felt Caribbean in feel and reflected the neutral Piet Boon palette, including a 4-part book series (housed together), a web site with clear hierarchy and all related collateral.