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  • Situated on the former site of Brooklyn’s Rheingold Brewery and designed by ODA Architecture, Denizen is an exciting large-scale project of 1,000,000 square feet of apartment units in the heart of Bushwick. With meandering, interconnected grand courtyards, a bisecting green promenade, and communal activities, Denizen is a veritable city within the city.

  • Brand Strategy
    Art Direction
    Brand Identity

  • Advertising
    Brand Collateral

Sound On Sound Off

The Seventh Art developed stunning branding for this innovative project, including brand strategy and identity, naming, and a whole range of brand deliverables that embody the essence of the community that Denizen is creating.

We created a unique XY naming system, along with a bold, vibrant and energetic identity that reflects the building design and structure, but most importantly conveys the intergenerational, diverse, and inclusive nature of the project.