20 East End Avenue is a magnificent residential building, in New York City’s refined Upper East Side neighborhood, designed by starchitect Robert A.M. Stern. Defined by a pre-war aesthetic, the building carries forward the vocabulary of the great New York apartment houses of the 1920s and 1930s. It was awarded the distinguished Stanford White Award for residential architecture in 2019.
Developed by Edward Baquero of the Corigin Real Estate Group, the project’s aim was to reinforce the DNA of the street – where Baquero himself was born – and to create building blocks for the future, by leaving a powerful imprint. The Seventh Art developed first a compelling and comprehensive positioning – Everything Considered. The elegant brand collateral that followed included three separate and unique coffee table books, dedicated to: Stern’s ingenious design process, the lifestyle of 20 East End Avenue, and the details of this amazing project.