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  • The Apsley is an exciting 19-story luxury senior lifestyle community offering best-in-class assisted living and memory care. Operated by Sunrise Senior Living, The Apsley is the team’s second luxury senior community in Manhattan, envisioned for those who want to remain on the Upper West Side and have the best of luxury living at their fingertips.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

Inspired by the Upper West Side and infused with creativity, The Apsley boasts elegant interiors, with thoughtful, modern elements, designed by renowned firm Champalimaud Design. Our brand deliverables reflect activity and fun, playfulness and an integration of extraordinary luxury experiences with an urban feel.

The Seventh Art branded this The Apsley as a unique high residential destination, using the enlightened aging approach, with a strong focus on health and wellness, personal growth, active involvement and continued learning. We created a vivid counter-narrative to redefine what active senior luxury living means, and what it looks like at The Apsley.