Located in the center of historic TriBeCa, Seven Harrison is a striking turn-of-the-century building re-imagined by star architect Steven Harris, in collaboration with DXA studio. Once a commercial warehouse, built in 1893, Seven Harrison has only 12 residences, including a sumptuously landscaped duplex penthouse and an atelier with soaring ceilings and a private landscaped garden. The residences combine dramatic loft proportions with a classic prewar sensibility and a refined contemporary aesthetic.
Through a collaborative process with the renowned developer, Compass, and distinguished media teams, The Seventh Art created a high-profile brand that emphasizes the unique design features of the building, its historical context, and its prime location. The marketing campaign and print collateral attracted considerable attention from the press and an audience of luxury lifestyle connoisseurs and celebrities.