Through a collaborative process with the renowned developer, Compass, and distinguished media teams, The Seventh Art created a high-profile brand that emphasizes the unique design features of the building, its historical context, and its prime location. The marketing campaign and print collateral attracted considerable attention from the press and an audience of luxury lifestyle connoisseurs and celebrities.

The branding created by The Seventh Art presented the project in a spectacular light, bringing out its subtle nuances and displaying it as great art – making Seven Harrison absolutely distinct and recognizable in a crowded marketplace. It created a unique personality for the building, while increasing its value financially.