Stella Tower is an architecturally significant building designed in 1927 by pre-eminent Art Deco architect Ralph Walker. Located on West 50th Street, the tower has 51 condominium residences, capturing the best of pre-war architecture, combined with modern, stylish living and dramatic, 360-degree views. The building integrates timeless elegance with the energy of Hell’s Kitchen, embodying the quintessential Manhattan lifestyle.
Through a collaborative process with the renowned developer, Compass, and distinguished media teams, The Seventh Art created a high-profile brand that emphasizes the unique design features of the building, its historical context, and its prime location. The marketing campaign and print collateral attracted considerable attention from the press and an audience of luxury lifestyle connoisseurs and celebrities.