Brand Strategy
Market Research
Art Direction
Brand Identity Website
Brand Collateral
Brand Guidelines
When Highgate’s strategy changed to owning and developing their own hotels, the company needed a rebranding. As a trusted name in the luxury real estate world, The Seventh Art was tasked with the rebranding of the company and their upcoming lifestyle collection.
The agency created a completely new look for Highgate, starting from the logo, and a whole range of collateral that reflects not only the new strategic direction, but also incorporates the company’s powerful legacy and impeccable reputation as a leader in the industry.