Brand Strategy
Brand Naming
Art Direction
Brand Identity Interior Materials
Website
Digital Applications
Style Guide
Fascinated by the industrious, multi-cultural history of Greenpoint, The Seventh Art did extensive research for the brand positioning and strategy. We created a unique homage to Greenpoint as a vibrant hub for the engineering company Continental Iron Works, the shipbuilding and many other industries in the 19th century, as well as a unique melting pot for cultures and communities.