Fascinated by the industrious, multi-cultural history of Greenpoint, The Seventh Art did extensive research for the brand positioning and strategy. We created a unique homage to Greenpoint as a vibrant hub for the engineering company Continental Iron Works, the shipbuilding and many other industries in the 19th century, as well as a unique melting pot for cultures and communities.

The project is guided by Greenpoint’s spirit of innovation, hence The Seventh Art leveraged the beauty of revitalizing historic districts and post-industrial neighborhoods. We used the nautical aesthetic of the waterfront when creating the brand identity and brand collateral, fusing elements of creative expression and historic lifestyle with industrial forms.