The Seventh Art developed an imaginative brand architecture for the entire resort, including naming, as well as hotel, restaurant, spa, retail, and bungalow branding design. The branding set a new elevated tone for this renowned adventure destination, highlighting a profound connection to nature, people and heritage.

The agency was engaged in placemaking and programming that emphasized the local culture, while the addition of Kuilima Farm introduced the opportunity for on-site learning and community involvement.