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  • Turtle Bay is an iconic Hawaiian landmark, and the only full service resort on the North Shore of O’ahu. Built in 1972, the hotel has been reimagined and transformed into an exclusive hospitality experience that celebrates the natural beauty and culture of Hawaii, establishing an authentic connection to the land and the community.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

The Seventh Art developed an imaginative brand architecture for the entire resort, including naming, as well as hotel, restaurant, spa, retail, and bungalow branding design. The branding set a new elevated tone for this renowned adventure destination, highlighting a profound connection to nature, people and heritage.

The agency was engaged in placemaking and programming that emphasized the local culture, while the addition of Kuilima Farm introduced the opportunity for on-site learning and community involvement.