Landscape mobile

Landscape view not supported, please use portrait view!

  • A cutting-edge residential tower in Downtown San Francisco, designed by award-winning architecture firm Studio Gang and developed by Tishman Speyer, MIRA is an iconic addition to the city’s skyline. This striking, forward-thinking building, twisting up 40 stories, redefines luxury in San Francisco.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

Sound On Sound Off
Sound On Sound Off

The strikingly original architecture, with its fanning bay windows and cutting-edge façade, warranted an equally out-of-the-box approach to branding. The Seventh Art created a complete brand strategy and marketing campaign that challenged the norm. The logo and underlying grid system references the architectural angles of the building, and textural details, enhancing the contrast in materials and reflection found on the exterior.

To convey the essence of this iconic property, we introduced dynamic graphics, asymmetrically folded floor plans and created an inspired video campaign, with artistic, dance inspired elements, breathing energetic motion into the brand.