Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design
The strikingly original architecture, with its fanning bay windows and cutting-edge façade, warranted an equally out-of-the-box approach to branding. The Seventh Art created a complete brand strategy and marketing campaign that challenged the norm. The logo and underlying grid system references the architectural angles of the building, and textural details, enhancing the contrast in materials and reflection found on the exterior.