A cutting-edge residential tower in Downtown San Francisco, designed by award-winning architecture firm Studio Gang and developed by Tishman Speyer, MIRA is an iconic addition to the city’s skyline. This striking, forward-thinking building, twisting up 40 stories, redefines luxury in San Francisco.
The strikingly original architecture, with its fanning bay windows and cutting-edge façade, warranted an equally out-of-the-box approach to branding. The Seventh Art created a complete brand strategy and marketing campaign that challenged the norm. The logo and underlying grid system references the architectural angles of the building, and textural details, enhancing the contrast in materials and reflection found on the exterior.