Designed by celebrated starchitect Robert A.M. Stern, 520 Park Avenue is an iconic building on New York City’s famed Upper East Side, overlooking Central Park. With 64 floors it is the 36th tallest building in the city. It has only 35 absolutely exclusive residences, crowned by a $130 million triplex penthouse. Developed by Arthur and William Zeckendorf, this project is a star in its own right.
Through a highly collaborative process, the foundation of the project and brand positioning was established with the ultimate elite profile in mind. The naming reflects the prestige of the address, purchased from the nearby church. The brand embodies the building’s star architecture and design – absolutely unique, curated and respectful of the neighborhood’s history.