Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design
Development and architecture consulting
Working based on a clearly defined brand vision as a strong framework for the project, all elements were seamlessly incorporated through a highly collaborative process. Using Piet Boon’s Dutch heritage and culturally-inspired design style as a driving inspiration, the brand, including naming, reflects functionality and simplicity interwoven with the subtleties of Dutch culture. Details of daily life in urban Brooklyn are carefully integrated into a vibrant design that accentuates connection and a strong neighborhood identity.