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Rising from the heart of the Financial District in downtown Boston, One Devonshire is a recognizable landmark, a prestigious residential tower, embodying the quintessential Boston lifestyle, offering unparalleled views of Boston Harbor and the city skyline.
Brand vision
Brand architecture
Brand narrative
Brand identity
Art direction
Social media strategy
Print and digital collateral
Photography and film
CGIs and animation
Digital design and development
Immersive brand journey and sales gallery design
The Seventh Art created a comprehensive brand architecture, and a range of branding deliverables that reflect the unique character of the project, its urban energy and streamlined lifestyle.
The campaign highlights how the project sets “One Standard” for the city, by putting a spotlight on the location and the people who want to live in a building of this caliber.