Situated on the vibrant South Williamsburg waterfront, Oosten is a premium condominium development in one of Brooklyn’s most exciting neighborhoods. The project is based on The Seventh Art’s inspired brand vision. The agency had a hand in shaping the development from start to finish, which included suggesting celebrated Dutch designer Piet Boon for the interior design, working on the plan layout with the sales team, and contributing to the building designs.
Working based on a clearly defined brand vision as a strong framework for the project, all elements were seamlessly incorporated through a highly collaborative process. Using Piet Boon’s Dutch heritage and culturally-inspired design style as a driving inspiration, the brand, including naming, reflects functionality and simplicity interwoven with the subtleties of Dutch culture. Details of daily life in urban Brooklyn are carefully integrated into a vibrant design that accentuates connection and a strong neighborhood identity.
