Inspired by the architectural style, the environmental context and the spirit of preservation, The Seventh Art created a vibrant yet elegant brand identity that conveys the unique feeling of this historic neighborhood, with a distinct touch of luxury.

Reflecting the transformation of the Meatpacking District from an industrial district into a vibrant, popular pedestrian and tourist-friendly destination, a nucleus of Manhattan nightlife, high-end dining, shopping and hospitality, The Seventh Art created brand collateral that does not lose sight of the district’s heritage and draws on its history as a founding element.