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  • Situated on the former site of Brooklyn’s Rheingold Brewery and designed by ODA Architecture, Denizen is an exciting large-scale project of 1,000,000 square feet of apartment units in the heart of Bushwick. With meandering, interconnected grand courtyards, a bisecting green promenade, and communal activities, Denizen is a veritable city within the city.

  • Brand Strategy
    Naming
    Art Direction
    Brand Identity

  • Advertising
    Website
    Brand Collateral
    Signage

Sound On Sound Off

The Seventh Art developed stunning branding for this innovative project, including brand strategy and identity, naming, and a whole range of brand deliverables that embody the essence of the community that Denizen is creating.

We created a unique XY naming system, along with a bold, vibrant and energetic identity that reflects the building design and structure, but most importantly conveys the intergenerational, diverse, and inclusive nature of the project.

Rosewood Residences Naples

Naples, FL

Rosewood Residences Turtle Creek Dallas

Dallas, TX

Monogram New York

New York City

Four Seasons Nevis Peak Residences

Nevis Island

Four Seasons Tropicalia Residences

Dominican Republic

Waterline

Austin

The Parker

Boston

The Apsley

New York City

The Huron

New York City

Arizona Biltmore – A Waldorf Astoria Resort

Phoenix

Solterre Residences

St. Kitts

200 Amsterdam

New York City

Mira

San Francisco

The Vandewater

New York City

520 Park Avenue

New York City

Turtle Bay

Hawaii

Oosten

New York City

Temple Hotel 

Detroit

St. Regis

Anguilla

The Mandarin Oriental

Global

Furnished Quarters

USA

UAG

New York City

Carolina Yards

Cary, NC

Stella Tower

New York City

LD&D

Florida, New York

The Setai

Antigua

Strata Wynwood

Miami

Claridge Properties

Los Angeles

Seven Harrison

New York City

ODA

New York City

20 East End Avenue

New York City

HWE

New York City

One Devonshire

Boston

Rechler Equity Partners

Long Island

Spire

Seattle

Pearl Island

Panama

Gansevoort Row

New York City

The Monitor

Brooklyn

Palm House

Palm beach

Highgate

New York City

The Dominick

New York City

The Brooklyn Grove

Brooklyn

East Market

Philadelphia

Essex Crossing

New York City

W13

New York City

Four Seasons Private Residences

Bahrain Bay

Ritz-Carlton Reserve, Nujuma

Nujuma

Fairmont Residences The Red Sea

Red Sea