East Market

A new development in downtown Philadelphia required a strong look and feel that would help brand it for audiences of a huge retail conference in Las Vegas, at which the project was going to be introduced. The Seventh Art conducted an in-depth qualitative analysis of the downtown Philadelphia area – which included several onsite visits – and proposed to turn the nine-block project into an open air market. A naming exploration yielded the name East Market for the development, because it conveyed the younger Philadelphia mix that the developer sought out.

System case study
System case study
System case study

For East Market, The Seventh Art created a presentation package that included an oversized, broadsheet newspaper distributed at the ICSC Vegas show, along with an interactive iPad app that connected to a large screen monitor.

System case study
System case study
System case study