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  • Designed by celebrated starchitect Robert A.M. Stern, 520 Park Avenue is an iconic building on New York City’s famed Upper East Side, overlooking Central Park. With 64 floors it is the 36th tallest building in the city. It has only 35 absolutely exclusive residences, crowned by a $130 million triplex penthouse. Developed by Arthur and William Zeckendorf, this project is a star in its own right.

  • Brand vision
    Brand architecture
    Brand narrative
    Brand identity
    Art direction
    Social media strategy

  • Print and digital collateral
    Photography and film
    CGIs and animation
    Digital design and development
    Immersive brand journey and sales gallery design

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Through a highly collaborative process, the foundation of the project and brand positioning was established with the ultimate elite profile in mind. The naming reflects the prestige of the address, purchased from the nearby church. The brand embodies the building’s star architecture and design – absolutely unique, curated and respectful of the neighborhood’s history.

The Seventh Art created inspiring branding deliverables and premium collateral, including an exclusive collector’s item brandbook, that amplify the architectural themes, increasing the public’s awareness of them. The elegant campaign and brand development helped set apart 520 Park Avenue, making it one of the most anticipated launches, with enormous attention from the high-end real estate community, as well as the press.