W13

W13 is an office building on West 13th Street in NYC’s Meatpacking District designed for clients who want to take their businesses to the next level. Its proximity to a lively street life sparks collaboration and innovative, a message underscored in the brand positioning, “A New Edge,” and brand identity. A customized wordmark accentuated the “edge” of the typographic forms, while the color palette was influenced by the materials found in the neighborhood and the high fashion clientele the building wanted to attract.

System case study
System case study
System case study
System case study
System case study