The Vandewater

Located in the heart of Morningside Heights, Vandewater is a new residential project by INC Architecture and Design. Architecturally, the building was developed as a hybrid of neo-gothic and neo-classical styles, merging grandeur and grace. The Seventh Art worked collaboratively to develop the vision as well as advise on the architectural style for the project, ensuring the graphic identity and design details were created with synergy.

 

System case study
System case study
System case study

The resulting brand conveys the cultural richness associated with Columbia University and other institutions in the neighborhood, communicating a sense of curated history and luxurious academia. The branding was carried across various touch points including a campaign telling the story of the architecture in relation to the energy of the neighborhood.

System case study
System case study
System case study

More Projects