The resulting brand and positioning feels just as dynamic and balanced, referencing the vertical interior panels in the lobby which are conceptually inspired by a grove. A neighborhood guide was created, curating an ideal day in the vibrant and diverse neighborhood.
The Brooklyn Grove
The Brooklyn Grove is a new residential property making a statement on bustling Nevins Street. Exteriors and interiors designed by ODA, the property feels at once zen and rich with character through the integration of organic materials and lush textures. By balancing natural materials with light-filled spaces, distinctive architecture with neighborhood brownstones, and tailored amenities with an approachable aesthetic, a new kind of building takes root in Downtown Brooklyn.
- Brand Strategy
- Naming
- Brand Identity
- Website
- Brand Collateral
