SPIRE

Framed by endless views of the waterfront and immersed in a vibrant cultural community, Spire celebrates the spirit of Downtown Seattle. The brand identity draws on references from the building’s curvilinear architecture of nearby landmarks and natural elements. Its logo is simple, strong, and straightforward, with type that plays with different angles and reinforces the cutting-edge aspect of the building. A rectangular framing device is used throughout the collateral to reflect the rectangular façade. 

System case study
System case study
System case study
System case study
System case study