Nekupe

The Seventh Art was engaged to design the identity for Nekupe, a luxury resort in Nicaragua. The hotel is rooted in the overarching concepts of environmental responsibility, wellness, and inspired by the flora and fauna of it’s unique location. 

System case study
System case study
System case study

Through research of the flora and fauna in Nicaragua and a focus on the morpho butterfly found in the region, a concept was developed around perception and seeing things differently. A holistic and vibrant brand concept manifesting visually in a modern and bright system that leveraged the blue color, pattern, and evolving features of the morpho butterfly.

System case study