MIRA

A strikingly original new condominium in San Francisco, Mira is a luxury tower twisting up 40 stories. The architecture challenges the norm, with fanning bay windows that pay homage to the city’s history and a spiraling silhouette. Mira marks the evolution of architecture and design in San Francisco, a result of two dynamic forces – Tishman Speyer and Studio Gang.

 

System case study
System case study
System case study

The Seventh Art was approached to imagine the brand for this iconic property, with a logo and underlying grid system that references the architectural angles of the building, and textural details playing up the contrast in materials and reflection found on the exterior. An inspired video campaign was created, breathing energetic motion into the brand.

System case study
System case study
System case study

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