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MIRA

A complete strategy brand and marketing campaign for this bold, new residential tower in Downtown San Francisco. This cutting edge building by Studio Gang warranted an equally out-of-the-box approach to the branding. Using our expertise as a real estate marketing firm, The Seventh Art introduced dynamic graphics, asymmetrically folded floor plans and artistic, dance inspired videos to signal the singularity of the offering. 

 

The Seventh Art was approached to imagine the brand for this iconic property, with a logo and underlying grid system that references the architectural angles of the building, and textural details playing up the contrast in materials and reflection found on the exterior. An inspired video campaign was created, breathing energetic motion into the brand.

 




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The Seventh Art was approached to imagine the brand for this iconic property, with a logo and underlying grid system that references the architectural angles of the building, and textural details playing up the contrast in materials and reflection found on the exterior. An inspired video campaign was created, breathing energetic motion into the brand.

Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image
Portfolio Image