Denizen

Situated on the former site of Brooklyn’s Rheingold Brewery and designed by ODA Architecture, Denizen is an exciting large-scale project of 1,000,000 square feet of apartment units in the heart of Bushwick. With meandering, interconnected grand courtyards, a bisecting green promenade, and communal activities, Denizen is a veritable city within the city.

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The Seventh Art was approached to develop a naming system, identity, and website for the project. A unique XY naming system and bold and energetic identity reflects the building design and structure, conveying the intergenerational, diverse, and inclusive nature of the building.

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Portfolio Image
Portfolio Image