The Seventh Art was approached to develop a naming system, identity, and website for the project. A unique XY naming system and bold and energetic identity reflects the building design and structure, conveying the intergenerational, diverse, and inclusive nature of the building.
Denizen
Situated on the former site of Brooklyn’s Rheingold Brewery and designed by ODA Architecture, Denizen is an exciting large-scale project of 1,000,000 square feet of apartment units in the heart of Bushwick. With meandering, interconnected grand courtyards, a bisecting green promenade, and communal activities, Denizen is a veritable city within the city.
- Brand Strategy
- Naming
- Art Direction
- Brand Identity
- Advertising
- Website
- Brand Collateral
- Signage
