200 Amsterdam

A New Classic near Lincoln Center, 200 Amsterdam is a residential condominium designed by Eklus Manfredi. Residences are reimagined with timeless elements for a modern lifestyle, with Central Park views and amenities envisioned for cultivated New Yorkers of every age.


Working in collaboration with Brown Harris Stevens, The Seventh Art developed a brand that communicates the cultural cornerstones that define the quintessential New Yorker. The positioning and identity is strongly rooted in the arts – utilizing illustration, music, and film to express the humanity of the brand and give the architecture life. Partnering with Richard Haines, a renowned fashion illustrator, the brand takes on even more cultural significance.

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Working in collaboration with Brown Harris Stevens, The Seventh Art developed a brand that communicates the cultural cornerstones that define the quintessential New Yorker. The positioning and identity is strongly rooted in the arts – utilizing illustration, music, and film to express the humanity of the brand and give the architecture life. Partnering with Richard Haines, a renowned fashion illustrator, the brand takes on even more cultural significance. 

Portfolio Image
Portfolio Image
Portfolio Image