The Seventh Art challenges conventions of brand development and marketing by bringing a global perspective to the branding process and mixing its expertise in architecture, urban design, fashion and lifestyle. Our team of problem-solvers caters to all aspects of brand deliverables from print to digital. We constantly strive to position brands at the forefront of the latest technology.
We like to call it experiential storytelling.
The Seventh Art is a creative agency with a focus on branding for architecture.
Our mission is to express a story for each project that is unique, on-brand and memorable.
Disciplines
Brand Strategy
Insights and outlooks are the foundation for our collaborative kick-off involving the new development team. The result is a roadmap that sets up the marketing approach for the project. We rely on new tech like social listening through data analysis to really get to grips on our demographic.
Communications Strategy
Our strategic storytelling is crafted around the consensus that emerges from the data analysis which determines a positioning unique to each case. This positioning is reflected in our social media campaign.
Vision Film
A preliminary look and feel or “mood” video that generates an immediate emotional response is an essential asset to set up the tone for our vision. This is one of the more unique tools The Seventh Art uses, by combining positioning, visuals and music for emotive impact.
Experience Design
Dozens of sales galleries have been conceived, produced and delivered by The Seventh Art. We have a hand in every part of the production of these spaces, integrating a dynamic customer journey with an immersive audio-visual experience.
Copywriting
Every project requires its own tone, voice and language. Through innovative copywriting, we are able to define a property, give it a name that embodies its unique facets, and carry out a tone and voice that suits its branding across all project deliverables.
Web and Digital Design
We design and build websites which deliver the experience of a property across digital mediums. From conception to execution, each site and campaign is custom designed to portray the brand in a comprehensive and intriguing way.
3D, VR, and Animations
The Seventh Art has always been at the forefront of the latest tools to convey a sense of space. We produce CGI, VR, and motion graphics. The end result ranges from short films to interactive tools for web or sales gallery usage.
Film & Photography
Lifestyle films, architectural interviews, striking brand campaigns, and photography are integral to the brand’s visual identity. From storyboarding to production and editing, we develop these assets in-house under the supervision of the same creative team that has been crafting the brand story.
Visual Identity
By combining a holistic range of creative disciplines, we arrive at a comprehensive approach to branding, bringing some of the most distinctive properties and products to market.
Print & Art Direction
We conceptualize and create printed collateral in collaboration with premiere print houses to extend the brand into tangible artifacts. We look for new ways to craft a consistent and memorable message for each project.
Clients
