THE SEVENTH ART is an agency that taps into varied backgrounds across all art forms to create brand campaigns that intimately merge strategy with design.
We are a digital communications agency, specializing in the branding of upscale lifestyle offerings, including real estate, hospitality, design, culture, travel and bespoke products. We combine all six of the creative disciplines – music, literature, architecture, theater, painting and film – to arrive at a seventh art of branding.
We are visionaries and perfectionists. No branding campaign or collateral piece leaves our agency without being measured against our high standards for strategic thought, ingenuity and creativity. Our 15 years of experience has enabled us to successfully bring some of the world’s most distinctive properties, products and offerings to market.
We are value creators, helping to establish brands, evolve identities and disrupt categories by crafting singular experiences and narratives that forge emotional connections with the most sophisticated audiences.
Our backgrounds in architecture, film, sculpture, painting, music and storytelling help to yield branding materials unlike anything in the industry today. Our collaborative process consists of the following steps:
THE DEEP DIVE To fully understand a project and its goals, we conduct a "deep dive" into the brand, its competitive market and the challenges it faces. We then take our findings and create a research-rich marketing report, which we use as the basis of our brand positioning and creative work.
THE BRAND POSITIONING Using the pertinent information uncovered during our deep dive, we craft a brand positioning that captures the strongest facets of the offering. Our marketers, technologists and artists figure out how to distill the vision of the architects and developers into a product story.
THE CREATIVE CONCEPTS Using the brand positioning and pillars as our inspiration, we craft several distinctive concepts for each project, often bolstering them with naming, logo options, tag lines, mood boards, and photographic direction.
BRAND EXTENSIONS To make our concepts come to life, we concept and execute brand extensions that help differentiate the project from the competition, which can include custom magazines and newspapers, guerilla marketing campaigns, innovative social media concepts, and events, experiences and promotions.
CONTENT CREATION Our in-house studios deliver CGI renderings, 360 VR, animations, marketing plans, photography and film guaranteeing brand continuity throughout all content.
EXECUTION Upon selection of the chosen direction, we fully execute the campaign, including polishing of the selected logo and tag line, creation of web site navigation and design, brochure and collateral design, all related copywriting and print brokering. We have in-house architects that will develop sales office plans following precise customer jospanneys developed with the sales and marketing agency. 07.
DISTRIBUTION Working with public relation companies, media buying and social media agencies, The Seventh Art is involved in all aspects of the project marketing, adapting to sales cycles and new product been released on the market.
Our in-house services run the gamut, from the smallest creative piece to full-fledged campaigns that establish everything from brand voice to sales offices. Among the pieces we help craft for brands are:
• MARKET RESEARCH
• BRAND STRATEGY
• BRAND NARRATIVE
• CUSTOM PUBLICATIONS
• E-MAIL BLASTS
• WEB DESIGN
• FLOOR PLANS
• SALES OFFICE DESIGN
• SOCIAL MEDIA
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