DON ALFREDO PELLAS, DEVELOPER
Sporting Resort and Retreat
Don Alfredo Pellas is a Nicaraguan businessman with a deep passion for his country. When he wanted to create a new kind of active resort in Nandaime, one that featured recreational activities as well as spiritual and cultural ones, Pellas approached the seventh art to create a brand strategy and campaign that positioned the resort as a unique hospitality opportunity.
The seventh art conducted an in-depth research phase, which including visiting Nekupe’s site and meeting the Pellas family and team members, to arrive at a strategy for positioning the resort. We created a thematic device, “A new way of seeing,” “A New Way of Experiencing,” and so on that spoke to the novelty of the offering, and created a design system that highlighted the native Morpho butterfly to highlight the beauty of the region. We also had considerable input into the creation of the hotel offerings, recommending amenities that we believed would elevate the status of the hotel.
Nekupe has generated considerable buzz before its launch and received overwhelming positive feedback to its teaser site.
Brand strategy, logo design, website, brand collateral, copywriting