For its first foray into the U.S. real estate market, legendary fashion house Fendi partnered with Chateau Group, a leading real estate development company, on the creation of Fendi Chateau Residences, a 12-story building filled with 58 spacious oceanfront residences, located on a pristine stretch of private beach on Collins Avenue.
The Seventh Art saw the Fendi Chateau project through from inception to completion, handling everything from initial concept design and project signage to advertising, brochure and web site. For the branding campaign, we envisioned a way to bring a fashion brand into the residential space, and seamlessly merged the rich heritage of the Fendi brand with a building that featured the very best modern design and amenities.
With a branding and marketing campaign that captured the allure of the Fendi brand and the upscale nature of this beachfront property, Fendi Chateau Residences was an unqualified success. The overwhelmingly positive response proved that the project appealed to both a domestic and international buyer.
Brand strategy, naming, logo development, website, brochure, brand collateral, advertising campaign