Perched at the top of the Gowanus Canal, The Butler is slated to be the first true boutique hotel in South Brooklyn. The Seventh Art was hired to design a market research book that presented the findings in a way that convinced investors that the time was right for a project of this nature in this super-hot location.
Working with information provided by the client, The Seventh Art created a beautiful book that highlighted the project’s most pertinent assets for potential investors. In addition, the book’s design and photography established a tonality for the entire project that could be carried out to interiors, landscaping and amenity program.
The Butler book made an unforgettable impression on potential investors, and made a splash in the real estate world for its distinctive look and presentation of information.
Brand strategy, logo design, brochure, copywriting