Corigin Development came to The Seventh Art with an exciting proposition: To brand a boutique-style, Robert A.M. Stern building on coveted East End Avenue that featured the amenities of a pre-war mansion and the feel of a real home. We embarked on a multi-year collaboration in which the developer, architect and Corcoran Sunshine brokers worked hand-in-hand to highlight the many facets of this thoughtful and elegant project.
The Seventh Art established a strong positioning for the project, “Everything Considered,” that really highlighted the numerous unique aspects of the building, including its separate townhomes and porte-cochere and motor court. We also proposed a three-book set that highlighted the project’s strongest facets: Process, Lifestyle and Details. Book One, Process, showcased Robert A.M. Stern Architect’s process, Book Two, Lifestyle, featured photography commissioned by The Seventh Art of East End Avenue, and Book Three, Details, featured renderings and residence details. We also handled the in-depth web site, sales gallery, building signage, print advertising, direct mail pieces and e-mail blasts.
All parties involved with the branding for 20 East End Avenue were extremely proud of the resulting materials, which set a new standard for East End Avenue and the Upper East Side.
Brand positioning, logo design, floor plans, sales gallery, signage, website, 3-piece brochure, brand collateral, advertising campaign, film, photography art direction, copywriting